Calavera's Fine Salsa

Inspired by the colorful sugar skulls of Dia de los Muertos, this dynamic brand identity for Calavera's Salsa changes to reflect the flavor of each product offering through the ingredient-decorated skulls.

A 4-jar gift box was paper engineered and designed to compliment the identity. When opened, the windows showcase each unique flavor, a culinary Dia de los Muertos shrine.

2011