The admissions department needed a new solution for their view book. Their budget was cut, their view book was very old and they had very few left. We developed a compelling piece at a fraction of the cost of the previous piece. The new "view book" is small, pocket size. It's accordion folded so it can stand on it's own and act as a display item when they are at recruitment fairs. There is no back but actually has two fronts, one to inspire with a time line of all the school of medicine has accomplished. The other is aspirational and tells why one would want to choose this school. Their website is comprehensive so we were able to be brief in the printed piece and point people to the web for more details.