CREATED BY YOU.
FIELDS:Advertising, Interaction Design, Print Design
Description
Print & Mobile Integrated Campaign
This campaign allows users to interact with traditional print via mobile devices in a variety of ways from exploring their "creative" surroundings via a location-based mobile site to interacting with direct mail pieces that reveal images. All touch points whether print or digital allow users to discover more by registering at a local Art Institute in their area directly from the touch point via QR code.
This campaign allows users to interact with traditional print via mobile devices in a variety of ways from exploring their "creative" surroundings via a location-based mobile site to interacting with direct mail pieces that reveal images. All touch points whether print or digital allow users to discover more by registering at a local Art Institute in their area directly from the touch point via QR code.
Copyright Info
- Featured on:
-
AIGA Member Gallery
- Created by YOU.Print & Mobile Intergraded Campaign
- As teens and young individuals use smart phones as a way to interact with their surroundings more and more, this intergraded campaign allows The Art Institutes to reach their target audience. The idea allows users to interact with traditional print via mobile devices in a variety of ways from exploring their "creative" surroundings via a location-based mobile site to interacting with direct mail pieces that reveal images. All touch points whether print or digital allow users to discover more by registering at a local Art Institute in their area directly from the touch point via QR code.
Discuss This Project: ( Comments)