COSTCO: PLUS

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Created: 09/26/11
Last Edited: 03/03/14
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Description
To create the identity and packaging for a private brand of high-end appliances to be sold in Costco stores.
Project Info
Owners
Credits
Karrin Fletcher, Brian Zobel, Hana Lee
Tags
  •  
    COSTCO: PLUS
    IDENTITY, PACKAGING  |  ACADEMIC PROJECT
  • Objective: To create the identity and packaging for a private brand of high-end appliances to be sold in Costco stores.

    Our team wanted to create a higher price point for one of our private branding strategies to appeal to a larger target audience. The brand of appliances we created is called Plus. The products feature the latest cutting edge appliances available. Reflecting this technology, we came up with the idea to have our logotype with a 60º cut through the first letter. Each product name has a cut through one letter, treated in a similar fashion to the logotype. The packaging also has the cut along the sides, as well as a color blocked pattern that features the same angle.Objective: To create the identity and packaging for a private brand of high-end appliances to be sold in Costco stores.

    Our team wanted to create a higher price point for one of our private branding strategies to appeal to a larger target audience. The brand of appliances we created is called Plus. The products feature the latest cutting edge appliances available. Reflecting this technology, we came up with the idea to have our logotype with a 60º cut through the first letter. Each product name has a cut through one letter, treated in a similar fashion to the logotype. The packaging also has the cut along the sides, as well as a color blocked pattern that features the same angle.


    This was a collaborative team project.

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