Objective: To create an identity and packaging for Costco's in-house Kirkland brand. This brand is in direct competition with the one major brand that Costco allows in its stores.
We decided to break the Kirkland products into four major groups which represented the most popular products sold in Costco. The groups we chose were Home (cleaners, paper products), Room (decor), Baby (food, accessories and toys), and Bath (personal care). While we maintained placement of the brand, we used different aesthetic treatments on each section, giving each section its own distinct character.
This was a collaborative team project.