Objective: To create an identity and packaging for a Costco endorsed in-store restaurant and product line. Endorsed products are more trusted because they are backed by the reputation and support from Costco warehouse stores.
Since Costco already has an in-store snack stand, we wanted to create a sit down casual restaurant for shoppers. Taking into account that many of the shoppers are families with children, we knew that the restaurant needed to be something that all ages would enjoy. It was also important for the restaurant to carry products that shoppers could purchase to take home. To suit this need, we created a line of barbecue and hot sauces that are used in the restaurant meals, and are also available for diners to purchase.
This was a collaborative team project.