CHW Modus

Created: 01/30/10
Last Edited: 12/04/12
Modus, a concept for an updated global loyalty program for Carlson Hotels Worldwide, emphasizes the person in personal.
  • CHW Modus
  • Adlobs
  • Membership Cards
  • Door Sign
  • Complementary Modus Member Room Gifts
  • Welcome Kit
  • Billboard & Website
  • When Carlson Hotels Worldwide decided to merge its frequent guest loyalty programs into one global program, it requested the development of a new brand. 

    Modus, meaning your manner, personal lifestyle or way of life, emphasizes the person in personal. The brand focuses on human connections and is contemporary, friendly and genuine. It doesn't just rely on the English language, but utilizes pictographic universal symbols and signs that can be understood around the globe.

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