CHW GoldPoints Plus

Info
Statistics
Created: 01/31/10
Last Edited: 12/04/12
1319
7
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Description
GoldPoints Plus global loyalty program marketing materials for Carlson Hotels Worldwide
Project Info
Owners
Credits
Stephan Faerber, Steve Crane
Tags
  • CHW GoldPoints Plus
  • Launch Materials
  • Elite Member Gift
  • Magazine Ads
  • Promotion Ads
  • Time Zones Email
  • This newly branded global loyalty program for Carlson Hotels Worldwide was successfully launched in nine languages with welcome kits, membership cards, gifts for elite status members, new email templates, enrollment brochures, employee collateral, lobby displays, magazine ads and a program web site. Since its launch, the program's momentum has been maintained with segmented emails, online banner ads and quarterly promotions.

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