Burly Bread

Branding and packaging for a new bread company.

The Burly Bread brand was created to showcase both the qualities of artisan bread-making and the sensibilities of the target audience. It was important to maintain a level of class and refinement with subtle humor. Each loaf of bread has the Burly Bread logo toasted on the end piece. When presented on the shelf among other brands this feature commands attention and relays the sense of a proudly handcrafted product.