Bum Rum

On this project I was asked to collaborate with a group of students in my design class at York College to create a made up business. We were then asked to take the finished logotype and each put our own spin on it to make it our own. After completing the logotype I then created an entire identity including business cards, letterhead, mailing label, and envelope and carry a specific theme throughout all 4."Bum Rum" is a rum distributer that is known for selling good quality affordable liquor with the target market being college-age students. The product needed a somewhat grimy appearance, so we incorporated a crow; a dirty bird, and in my identity incorporated a splatter stain.