With several decades of traction in markets across the United States, it was time for a refresh of the brand.
Monika Morris was the lead designer on this rebrand - and she did a GREAT job. I just did what a good creative director should - I kept pushing her to a better outcome. I did get to help with the identity kit, which was lots of fun. Here is a link to more of her work: Builder+Architect Magazine.
All work is the copyright of True North Custom Media.
Photos of the artwork are the copyright of J. Kevin Tugman.