Build-a-Book

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Created: 03/08/13
Last Edited: 03/27/13
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Description
Klutz's Build-a-Book workshop is a magical place where young authors use craft materials and plenty of imagination to make one-of-a-kind books. The Build-a-Book concept has grown from a awe-inspiring warehouse "factory" in Palo Alto (and an enviable field trip destination for local kids) to a hands-on program offered to schoolchildren nationwide in conjunction with Scholastic Book Fairs.

My logo concepts were inspired by the vibrant colors and punch-out foam shapes common in children's handmade Build-a-Book creations. In the three-color logo treatment (image below), simple single-color shapes can be swapped out to add variety and whimsy to packaging and collateral pieces.
  • Build-a-Book
  • Logo Design
  • Klutz's Build-a-Book workshop is a magical place where young authors use craft materials and plenty of imagination to make one-of-a-kind books. The Build-a-Book concept has grown from a awe-inspiring warehouse "factory" in Palo Alto (and an enviable field trip destination for local kids) to nationwide hands-on program offered in conjunction with Scholastic Book Fairs.
     
    My logo concepts were inspired by the vibrant colors and punch-out foam shapes common in children's finished Build-a-Book creations. In the three-color logo treatment (second image below), simple single-color shapes can be swapped out to add variety and whimsy to packaging and collateral pieces.

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