Buick LaCrosse Ad

  • Buick LaCrosse Ad
  • This is a magazine ad for the 2011 Buick LaCrosse. The concept was created to communicate to the target audience (younger drivers, aged 25-50 who make more than $75,000, and desire a luxurious vehicle without being made to feel old driving it) that the LaCrosse is not only a luxurious car that has everything they want, but also one with a lot of power meant for people who want to feel youthful and powerful. A Frame Layout was chosen to show off the car directly to the face of the target audience. The main colors that were used were red (for power), and an earthy green to complement the red.