Buffalo Zoo Annual Report

  • Cover and Introductory Spread
    The zoo's theme for the annual report was conservation. I communicated the theme through showing connections so that the viewer would feel connected to the animals. I wrote the headline on the cover and line that goes throughout the book connecting all the pages. The line that I wrote explains how all living things are connected to animals, including humans. Therefore if we ignore the needs of animals we are ignoring our own needs. I wove quotes into the body copy and most spreads included crossovers, connecting the pages of spreads. The photos are tritones of mustard, deep purple and black to give them a rich feel. I pushed mustard in some photos and purple in others to vary the color.