Nature’s Air Show was developed to enhance the zoo‘s annual bird event. The comparison to retro airplane shows help reinforce the majesty of the zoo’s birds. This campaign consisted of print ads in publications such as Time Out NY and the NY Daily News, standard and rich online banners, radio, and outdoor, such as Times Square bus shelters.
Creative Role: Art Director, Concept, Design
"NATURE'S AIRSHOW" RADIO SPOT
Reaching all of NY and NJ, this radio spot brought enthusiastic crowds, returning guest and first-timers, to view the majestic Bronx Zoo's annual bird event.
AD: Stefani Cottrill
CW: John Kim
Sound Production: Sound Lounge