Bronx Zoo

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Created: 01/16/12
Last Edited: 05/17/13
30
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Description
As a traditional print project, it included newspaper, magazine and billboard specs. Additional digital rich media banners were developed to expand the campaign's reach.
  • Nature’s Air Show was developed to enhance the zoo‘s annual bird event. The comparison to retro airplane shows help reinforce the majesty of the zoo’s birds. This campaign consisted of print ads in publications such as Time Out NY and the NY Daily News, standard and rich online banners, radio, and outdoor, such as Times Square bus shelters.

    Creative Role: Art Director, Concept, Design
  • "NATURE'S AIRSHOW" RADIO SPOT
    Reaching all of NY and NJ, this radio spot brought enthusiastic crowds, returning guest and first-timers, to view the majestic Bronx Zoo's annual bird event.
  • Print Ads + Bus Shelter
  • Print/Radio Credits:
    Agency: Deutsch
    AD: Stefani Cottrill
    CW: John Kim
    Sound Production: Sound Lounge