While at Momentum Worldwide, I worked with the Bronx Children's Museum on a pro bono basis, refining and implementing a comprehensive marketing strategy. In the first year of the partnership, Momentum created a brand identity system and related collateral, including a comprehensive 20-page prospectus for the museum which was distributed to potential donors.
The visually stimulating logo communicates growth & education. The cut-out letters evoke creativity. The photography in the mark portrays the five pillars of the Bronx Children’s Museum through energy, realism and humanity. Nothing staged, everything authentic. Photos are always cropped in, showing recognizable pattern & texture rather then the entire picture.
Five Pillars: Nature, Culture, Arts & Community; Education/Inspiration, Fun/Recreation