This is a campaign created for a brew fest benefiting the Bay Area Humane Society in Green Bay, WI. The project was created during my design internship with The Karma Group
. Credit goes to the whole Karma team and I created the initial concept and designed the promo pieces.
The concept is to relate types of pets to types of alcohol. The promotional materials are filled with mug shots of animals with their alcoholic description. The bold and bright color pallet is to catch the public's eye and to remind people how fun the event is.