• Breathe
    Fashion Swag Bag
  • Brief
    Create a swag bag to compliment fashion designer's debut clothing line.

    Concept
    Fashion designer Beth Burger was influenced by tree texture, color, and liveliness when designing her garments. These ideas translated well into one very natural concept, breathing.

    Notes
    Developed a natural and elegant swag bag that would “breathe”. Bag was crafted from 100% post consumer paper, and includes a complimentary Breathe CD. Each CD package features a tear off tab that has one red maple seed. This seed can be planted and cared for with help from information on the CD. Thus, the world gets a few more trees, and we can all breathe a little easier.