The Counter Corps Integrated Branding Program
The Counter Corps is a limited-edition men's and women's accessories and small leather goods company. Currently, The Counter Corps consists of two product lines, CeeC, accessories and small leather goods for men, and CeeCee, similar products for women.
As part of a comprehensive branding program and positioning for The Counter Corps, Cut Once was asked to help define the brand strategy, identity, and visual language. Everything from the brand architecture, identity, and product patterns to the digital experience was considered and realized. Specifically, this program consists of trademark/logotype development for CeeC and CeeCee, identity system, brand video, retail website, and email newsletter template.
We utilized many unique features to bring this family of brands to life. For example, the double-sided business card functions as an interactive introduction to The Counter Corps' mission and brands. The website was designed not only to showcase the product, but also encourage participation. And the product itself offers integrated patterns sure to delight any patron.