Created: 05/12/12
Last Edited: 06/24/14
These are a series of branding and re-branding projects.
  • Logo designs for online contest: These are a series of comps designed for an online video contest for Stitchfix, an online, curated, shopping service for contemporary fashion.
  • Branding for CCA MFA Show: This is a logo I designed for CCA's design portion of the MFA thesis show 2013.
  •  First logo concept Natural Selection is a website that features natural hair/ and techniques for up keep for traditionally people of color. This first draft was rejected because since it's audience is not targeted at African Americans specifically.
  • Further logo concepts  Then I decided to work on a series of logo types that accented earth tones and I wanted to give a classical feel of glamor. This led me to use a more art nouveau color palette.

  • Finalized identity package These are further pieces from Natural Selection's identity package, including: business card, envelope, and stationary.
  • JDM Option logos: These are preliminary sketches, as well as final concepts, for Japanese race car magazine, JDM Option International. They wanted to re-brand themselves for online publication. The three in the lower right hand corner are the finalized designs.
  • Deli Board re-brand/ menu design This was a proposal and re-brand for a local sandwich shop.

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