- Capabilities Brochure
Bella Terra Partners 
- Sometimes a good foundation is just the right beginning. In this case it was especially true. Bella Terra Partners already had an established brand and a great story. However, the founding partner wanted a more cohesive brand that would tie all the marketing pieces together to better tell their story. It started with a conversation. About what was working. And what wasn’t. The image of the Inukshuk, which represented guidance and direction as well as unity and purpose was used in the current logo represented as an illustration. The client loved the Inukshuk, but was open to different directions as part of refreshing their identity.
This brochure, using photography and some of the previous colors used in the original brand, created a more detailed and polished campaign that reflected the firms vision.
campaign includes:- identity refresh
- color palette
- image library
- style guide
- capabilities brochure
- business cards, letterhead
- website refresh
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