Adam Nelson,
MD is a psychiatrist
specializing in working with patients who present a broad spectrum of
diagnoses and conditions such as atypical
mood disorders, psychoses, personality disorders, and history of
abuse.
Because
of the delicate nature of the mental health industry customers, I
wanted to design an identity that focused on the customer. The brand
identity design had to reflect visually the quality of the mental
health treatment the customers were seeking. Therefore, it was
especially important for the design to be non-aggressive, soothing,
reassuring, and trustworthy. The design of the logo, the marketing
material, and the website were designed to have a calming effect.
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