Brand Identity Design: 50 Back, Fine Beer Purveyors

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Created: 11/04/10
Last Edited: 12/04/12
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Description
brand identity design
  • CLIENT: 50 Back – Fine Beer Purveyors
    PROJECT: Full Brand Identity System for a start-up company
    DESIGNER: Lynn Spooner

    DETAILS:
    Art Director, Lynn Spooner worked closely with 50 Back co-founders Paige Haley and Kimberly Rogers on the design development of this patriotic brand identity. The 50 Back American Lager was created to be "The Brew of the Brave" and to respectfully honor and salute our Nation's military heroes by giving back...

    50 Back donates 50% of their proceeds to charities committed to directly supporting and enriching the lives of our Nation's Veterans and their families.

    This was a full-scale branding project, including logo design, product packaging such as bottle labels, 6-pack carriers, and mother cartons, as well as promotional items such as wearables, sell sheets, event signage, coasters and much more. Jackrabbit Design also designed and launched their new website at www.50back.com

    Lynn's packaging design for 50 Back has received a 2011 American Package Design Award
    by Graphic Design USA in their national design competition.
  • This project was completed while employed at Jackrabbit Design.