Brand Development: Logo Design, Stationary System and Website
200pt was created as a division of Barnickel Design to serve as a showcase for our art projects and illustration services.
I carried the bisected diamond shape over from Barnickel Design in order to create a subtle association between the two divisions of the company, while allowing each to have it's own identity.
A hand stamped and embossed logo application gave a craft / handmade feeling to compliment the minimal, clean identity and make the packaging of the art prints feel more hand crafted.
I designed every art print collection for 200pt with a specific theme in mind. You can see more prints from this collection here
All of the art prints were printed with archival inks on acid free, museum quality paper and hand stamped, numbered and signed.
We wrapped each print in velum and sealed it with our custom embossed seal before flat packing in order to expose the customer to our logo one more time and add perceived value to the purchase.
All the marketing collateral carried the theme of our brand identity into the specific style of every new art print collection that was produced.
By the end of our viral and direct mail marketing campaign we were featured on design blogs, had many requests for internships and collaborations by young designers, sold some art prints and produced the following tank with Urban Outfitters.