Brand Campaign

The Body Shop has been committed to producing ethical beauty since it opened. Designed to promote The Body Shop’s values, this campaign embodies strength, independence, and attitude. Inspired by propaganda style messages from the 1940’s and 1950’s, the background posters represent old ideals or an easier way of doing things. The stickers placed on top of this imagery reassert the ethical choice and represent the strength and power consumers have. Made to look like someone placed the sticker on top of an existing poster, the posters encourage customers to question the status quo and stand up for what is right.