Boston University SVA: Brand Identity

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Created: 01/16/13
Last Edited: 03/11/13
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Description
A fresh, young set of printed objects for a contemporary heavyweight in the academic art world.
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    Boston University School of Visual Arts
    Brand Identity
  • Challenge: To design a fresh, young set of printed objects for a contemporary heavyweight in the academic art world.
    Strategy: To keep the work fun and accessible. To emphasize the multi-disciplinary space of the "art school" with a combination of hand-made and digital elements. To develop custom type forms from the language of the grid, rather than only fitting the grid with pre-figured type. To emphasize the colorful and youthful quality of an art school. To attract student attention with unusual design.
  • Poster. 22 x 33 in.
  • Brochure. 7 x 8.5 in.
  • Postcards. 5 x 7 in.
  • Poster. 8.5 x 11 in.
  • Worksheet. 8.5 x 11 in.
  • Posters. 8.5 x 11 in.

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