"Born Free" Album Single
Typographic aggression for an audio assault
What I love about the music artist M.I.A is her ability to be upbeat and celebratory one moment, and in the next breath be deeply political and abrasive. Working from this juxtaposition, I reinterpreted the album cover for "Born Free", their single off the album /\/\ /\ Y /\ (read, MAYA), by combining confrontational typography and a warm color palette.
I created the main type treatment by simply printing the text I needed, and got rough with it. I transformed the plain printed text by photocopying, ripping, tearing, sticking, unsticking, cutting, reassembling, and scanning it to obtain the lo-fi character that is seen in the final piece.