• Project: Bookjigs
  • We were approached by a company with a funny name and a new product. We suggested our
    Perception Branding 5d process to marry strategic positioning together with creative services. Our strategic recommendations included using the company name as a product name and simplifying it.

    Bookjigs is an original product innovation for a common need: bookmarks. We designed packaging that graphically and verbally explains how the product is different. Bookjigs attach to your book and include a ribbon so you never lose your place. 
  • Illustrations and lettering were done by modern8 designer, Russ Gray, to suggest the imaginative world of books. The new identity was also applied to a trade show booth and a website.

    Stay tuned for BookJigs new product line featuring new packaging and artwork by modern8.