We were approached by a company with a funny name and a new product. We suggested our
Perception Branding 5d process to marry strategic positioning together with creative services. Our strategic recommendations included using the company name as a product name and simplifying it.
Bookjigs is an original product innovation for a common need: bookmarks. We designed packaging that graphically and verbally explains how the product is different. Bookjigs attach to your book and include a ribbon so you never lose your place.