We were approached by a company with a funny name and a new product. We suggested our
Perception Branding 5d process to marry strategic positioning together with creative services. Our strategic recommendations included using the company name as a product name and simplifying it.
Bookjigs is an original product innovation for a common need: bookmarks. We designed packaging that graphically and verbally explains how the product is different. Bookjigs attach to your book and include a ribbon so you never lose your place.
Illustrations and lettering were done by modern8 designer, Russ Gray, to suggest the imaginative world of books. The new identity was also applied to a trade show booth and a website.
Stay tuned for BookJigs new product line featuring new packaging and artwork by modern8.