BookJigs

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Created: 03/15/11
Last Edited: 12/04/12
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Description
A few months ago we were approached by a company with a funny name and a new product. We suggested our Perception Branding 5d process to marry strategic positioning together with creative services. Our strategic recommendations included using the company name as a product name and simplifying it. Bookjigs is an original product innovation for a common need: bookmarks. We designed packaging that graphically and verbally explains how the product is different. Bookjigs attach to your book and include a ribbon so you never lose your place. Illustrations and lettering by modern8 designer, Russ Gray, suggest the imaginative world of books.
  • Project: Bookjigs
  • We were approached by a company with a funny name and a new product. We suggested our
    Perception Branding 5d process to marry strategic positioning together with creative services. Our strategic recommendations included using the company name as a product name and simplifying it.

    Bookjigs is an original product innovation for a common need: bookmarks. We designed packaging that graphically and verbally explains how the product is different. Bookjigs attach to your book and include a ribbon so you never lose your place. 
  • Illustrations and lettering were done by modern8 designer, Russ Gray, to suggest the imaginative world of books. The new identity was also applied to a trade show booth and a website.

    Stay tuned for BookJigs new product line featuring new packaging and artwork by modern8.

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