In 2010 a company with a funny name and a new product approached us. Our strategic recommendations included using the company name as a product name and simplifying it. Bookjigs is an original product innovation for a common need: bookmarks. We designed packaging that graphically and verbally explains how the product is different. Bookjigs attach to your book and include a ribbon so you never lose your place. The graphic approach of the packaging developed into a brochure and counter-top display to promote the retail products. You can view all thirty BookJigs packages on our flickr page.