Book catalog redesign

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Created: 06/06/13
Last Edited: 06/10/13
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Description
Book catalog redesign. The purpose of the redesign was to simplify the catalog production process. A new InDesign file setup reduced production time on the first pass from two weeks+ to one day. It was also a formal experiment in setting all the type in the Helvetica family.
  • This catalog is the main marketing tool for ALA Editions books. The purpose of the redesign was to simplify the production process and streamline the content. A new InDesign file setup (including a set of anchors and grids) reduced production time on the first pass from two weeks+ to one day. It was also an experiment in setting all the type in the Helvetica family.

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