The first step in creating the new brand was to redesign the Boiler Code Tech website. The existing site was functional but lacked a clear design focus and branding. Its construction was overly complex and required many clicks to get through all of the available information. My redesign simplified the site map to one page, presenting all of the information a potential client might need in a easy to view format with everything a few clicks away.
The site also needed rebranding and a more contemporary design style. As my dad had already designed a logo, I focused on the site’s design. Since his consultation focuses on pressure equipment manufacturing a classic design that referenced the vernacular design style of mid-20th century industrial manuals. I thought this would be the best way to give the site a contemporary feel while also not veering to far out of bounds. Manufacturing is an industry with long traditions and can have a generally conservative aesthetic so my goal was to honor those needs without sacrificing aesthetics.