Boeing Invitation for Aircraft Interiors Expo 2007

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Created: 12/04/12
Last Edited: 12/18/12
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This invitation was sent to special industry leaders and targeted airline executives to visit a private preview of an advanced concepts room within Boeing's exhibit at the 2007 Aircraft Interiors Expo (Hong Kong). It was to create a buzz, build loyalty and leverage the Boeing brand image as the industry's innovation leader over rival Airbus.
  • Front and back of a personal invitation card sent to carefully targeted aviation industry leaders and influencers to visit a restricted conceptual design space within Boeing's exhibit at the Aircraft Interiors Expo. 

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