Blue Collar Bologna

Info
Statistics
Created: 12/17/12
Last Edited: 04/15/13
165
3
0
Description
This project was an opportunity to redesign dysfunctional packaging. I decided to redesign bologna packaging, because it is a lunch meat that I have eaten for my entire life and have had many issues with its packaging. In particular, I was looking to improve on the packaging that Oscar Meyer uses.
  • BLUE COLLAR BOLOGNA
    we don't cut corners, we leave them for you!
     
  • Opportunity
    Redesign an existing brand’s product packaging for increased functionality and aesthetic appeal
     
    Solution
    Bologna has long been a staple of the American diet, however the packaging for it has remained the same for over 50 years. I improved on existing packaging by making a truly resealable package and ultimately, by making the meat square so that it fits better on rectangular sandwich bread. The logo and package design evoke the historical feel of buying meat from the local butcher and the blue collar history of bologna lunch meat.

Discuss This Project: ( Comments)

You must to join the conversation.