Binghamton University Free Press

Info
Statistics
Created: 10/30/10
Last Edited: 12/04/12
257
0
0
Description
Was given complete creative reign to redesign the campus newspaper from scratch while maintaining its integrity. We had no brand equity left and decided to go back to the core and why we were founded. I redesigned the logo and newspaper.
  • Binghamton University Free Press
    Campus newspaper rebranding.
  • During my tenure at BU Free Press, we saw readership and public image significantly decrease. While there were several reasons for this, the only ones that mattered were the ones we could change ourselves. The past few years saw a shift in the way we marketed ourselves and how we viewed ourselves. We decided to back to the basics and why this newspaper was formed - to present news and opinions without bias or editing of content (everything accepted under free speech laws, which was basically everything except for hate content or unsupported libel). 

    I worked with my editors to redesign ourselves to appeal on an aesthetic level without compromising ourselves as a publication.

Discuss This Project: ( Comments)

You must to join the conversation.