Bike to Work week 2010

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Created: 05/26/12
Last Edited: 11/21/12
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Description
The Bike to Work week event encourages everyone to ride a bike to work, school, or just for fun. Its goal is to stimulate the public to reduce traffic, pollution, give rise to a greater sense of community, and motivate otherwise non-participants embrace activity and health.
  • Bike to Work week
    2010 poster
  • The project was offered to me as pro-bono. Being a bike and outdoor geek with a hunger for a [potentially] powerful public campaign, I immediately jumped into the task. This vintage Schwinn, the real-life model, had a built-in battery-powered light and a "streamlined tank" (top tube) with a built-in horn as well.
    This poster earned a Silver ADDY award in 2011.

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