Bike Messenger Subculture

I chose to dive into the subculture that is bike messengers. After lots of research, I found that they are DIY utilitarian kind of people wanting to live with simplicity and practicality, yet also wanting to have that twist of risk in their life. I then gave a bold style/identity to give attraction to bike messengers since they are a dying industry due to increase of technology. Since they are also all about their independence, I created a bike messenger "hobo code"; The symbol meanings range from bad client to dumb pedestrian area. The booklet is a breakdown of the biker world for beginner bikers.