Better Day Ice Cream
A packaging project based on the benefits we really seek from ice cream
This was a response to a street art assignment. I created the brand and packaging, and then placed it in a local grocery store. The brand was intended to point out our cultures tendency to eat our emotions. Each flavor represents a different situation one might go to ice cream for comfort. The back includes sassy nutrition facts and ingredients to further the idea. This project was featured in Auburn University's Graphic Design Juried Show 2012.