Best Buy DVD Section Redesign

  • This project was developed with Universal Studios to create a new floor layout, fixtures and signage system for the DVD section in Best Buy. Universal and Best Buy hope that better organization through the aisles, color coded signage, colorful imagery and catchy copy will make DVD shopping a less overwhelming experience and increase sales. I helped design the signage and write the copy. Above are examples of the inline signage, aisle endcap posters and copy development.