Bem Me Quer | identity

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Created: 01/22/13
Last Edited: 07/24/14
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Description
Brand identity for Bem Me Quer - premium lingerie reseller from Brazil.
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    Bem Me Quer ®
    Designed by Anora Campo
    Proudly in Brazil

     
     
     
     
  • PROCESS
    Bem Me Quer is a reseller of premium lingerie based in Monte Mor, Brazil. After a restructuring which resulted in the change of business leadership, Anora Campo was approached for first of all to be a brand consulting and help the brand Bem Me Quer to develop.

    With new leadership, change in customer profile, offering higher value-added products and the growth of competition, we realized the need to reposition the brand.

    The whole project redesign was based on three pillars: Sensuality, High Standard and Exclusive.

    Based on these three pillars we start studying and analyzing what would be changed. After some meetings and studies, we decided that the brand name would not be changed for legal reasons.

    We wanted to find the best positioning for the brand. Then we come to the concept "Atraia" (Attract), which now will be the mote of all brand campaigns. So we started the redesign of the visual identity.
     
    CREDITS
    Strategy and design: Daniel Campos
    Typography: Eduilson Coan and Mostardesign
    Special thanks: Braz de Pina, Advan Shumisk, Fabio Haag and Junior Valler
     
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  • Anora Campo understand our communication needs and transformed our business planning into a brand that will support our growth.
     
    JAMILE LISBOA, BMQ OWNER
     

  • You can find us on Facebook to say hello or on Instagram and Dribbble to see what we are doing now. For work inquiry you're welcome to contact us through contato@anoracampo.com


    Designed by Anora Campo
    © All rights reserved.
     
     
     
     
     
     
     

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