Beauty.com Emails

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Created: 05/30/12
Last Edited: 12/04/12
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Description
Design of weekly emails sent to Beauty.com subscribers.
  • Concept and design for subscriber Beauty.com emails. While following a standard format, each layout is unique, engaging, and lively to encourage click-through. All emails contain a gift-with-purchase showcase and a product collection in the main body of the mail.

    Creative Direction: Julie Simon. Copywriting: Katie Kinney & Debbie Cantwell.

  • Warm, citrus palette to highlight summer body treatments. Manipulation of stock imagery and product shots to impart a "get into summer" feeling.
  • Urban Decay-branded email.Utilized the provided model and product images to create an edgy, dynamic layout.
  • Bright and lively layout highlighting a Juice Beauty giveaway. Manipulated brand imagery to create an engaging product layout. Paper tear treatment was inspired by the copy.

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