Be Who You Are—Online Campaign Concept

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Created: 01/26/13
Last Edited: 01/26/13
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Description
The Be Who You Are campaign is aimed at 9–12 year-old children who spend time on-line. Children at this age are beginning to define themselves in their minds. The ads let them know that it’s OK to be who they are. The banner ads were to appear on sites frequented by this age-group and would lead to a web site featuring video testimonials by teens talking about their varied interests and why it’s OK to be yourself.
  • BE WHO YOU ARE—ONLINE CAMPAIGN CONCEPT
    May 2012 { student work completed for SCAD }

    The Be Who You Are campaign is aimed at 9–12 year-old children who spend time on-line. Children at this age are beginning to define themselves in their minds. The ads let them know that it’s OK to be who they are. The banner ads were to appear on sites frequented by this age-group and would lead to a web site featuring video testimonials by teens talking about their varied interests and why it’s OK to be yourself.

    finished size: Various
    created with: Photoshop, InDesign, Illustrator
    role: Designer, illustrator

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