The Volcom campagin will uses the tagline “Be Bold. Be You. Be Volcom.” to capture the audience of the young Volcom community. The tagline communicates to the audience that with Volcom you can stand apart from the crowd and be yourself to the fullest. The campaign will portray that with Volcom you are bold, extreme, full of energy, rebellious, caotic, and youthful.
Using handmade type, textures, bold colors, and style I’ve created the “Be Bold. BeYou. Be Volcom.” campaign with a poster, billboard, magazine ad, a connect blog, video blog, and a custom snowboard.