Bayview Asset Management Corporate Website
Bayview Asset Management, a multi-billion dollar, full-service
mortgage investment company was looking for a web presence refresh. Both
for recruiting purposes and investor marketability they felt that their
current website was outdated and did not best represent the company.
A full site redesign was initiated, along with persistent global
navigation linking to all of the websites within the company (to be
redesigned as well). The main objectives were to develop a brand
experience that was representative of the large and sophisticated
company Bayview was evolving to, while improving the layout and
architecture design to facilitate prospect interaction particularly as a
portal for the multiple business divisions.