Bauer Bodoni Prone To Akzidenz Grotesk

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Created: 10/25/10
Last Edited: 12/04/12
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Description
Developing a mailer persuading the viewer two use contrasting typefaces. In my mailer I'm using Bauer Bodoni and Akzidenz Grotesk .
  • Mailer

  • A mailer created to persuade and inform viewers to use the contrasting typefaces Bauer Bodoni and Akzidenz Grotesk.
    Bodoni has a strong vertical axis, fine hairlines, high contrast between thick and thin lines.
    Akzidenz Grotesk a sans-serif typeface. It shares a similar characteristic with Bodoni, which is the transition between thick and thin strokes. A way to reflect each of the typefaces origin, I used the analogy of the Alfa Romeo for Bodoni and the Volkswagen to represent Akzidenz Grotesk.

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