- A mailer created to persuade and inform viewers to use the contrasting typefaces Bauer Bodoni and Akzidenz Grotesk.
Bodoni has a strong vertical axis, fine hairlines, high contrast between thick and thin lines.
Akzidenz Grotesk a sans-serif typeface. It shares a similar characteristic with Bodoni, which is the transition between thick and thin strokes. A way to reflect each of the typefaces origin, I used the analogy of the Alfa Romeo for Bodoni and the Volkswagen to represent Akzidenz Grotesk.