Barnes & Noble is a well known book retailer with stores located across the country. In this 2012 annual report, extending the existing brand was extremely important to retain current investors. The company needs to present itself as reliable and a valuable resource for their customers. With these things in mind, the layout of the report is a familiar book size with stark white pages and a tight grid. Keeping the current color scheme was important along with using warn and comforting stock photography. Pullquotes are used to let investors know valuable information about the company as a whole and how Barnes & Noble reaches out to their customers.