Bank of America Merrill Lynch Ad Exploration

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Created: 04/05/10
Last Edited: 05/22/13
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Bank of America Merrill Lynch Ad Exploration
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    Bank of America Merrill Lynch launched during the summer of 2009 with a series of ads (designed by The Brand Union) that appeared in the New York Times, The Wall Street Journal, and other national print media.

    It quickly became evident, however, that those ad concepts would not be adaptable to the hundreds of regional and sponsorship ads that need to be generated each year.

    As one of three designers assigned to the project, I developed designs that leveraged the work of The Brand Union while providing for more flexibility in copy placement and image choice. I also wrote and designed the presentation deck.
  • Selection of pages from the presentation deck
     
  • Proposed ad design
     
  • Proposed ad design
  • Proposed ad design
  • Proposed ad design
  • Proposed ad design

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