Mostpeople know next to nothing about the hidden world of dumpster diving for food,also known as freeganism. Articles about freeganism treat it like a fad, whenreally it is just a way of surviving for many people living in urban areas.
Inorder to educate viewers new to the topic, I wanted to create a bright,inviting, contemporary visual space that has a large scale and allows a viewerto enter and take it all in at once, then focus on the smaller pieces one byone. Favoring a digitally drawn style that mimics hand-crafted print works ofthe Push Pin Studios from 1950's and 60's, I chose this as a historicalreference because the culture of American mass consumption began in that timeperiod. I drew the large font and the sticker fonts by hand because it wasimportant to have a human touch to a very human subject.
Excessconsumerism is the cause of many problems. Our country has so much wealth thatits surplus is considered garbage, including edible food. On the other hand,there are so many people that go hungry every year that it doesn’t make senseto make waste of something that is not really trash. The recent economicproblems all over the United States have left many more people without a steadysource of nutritious food. It is ruinous to use so much water, pesticides,fertilizer, and arable land to produce food, only to throw most of it away.
Forthis exhibition, I am most concerned with accessibility and legibility, butalso experimentation. Multiple textures and shapes rendered in an intentionallyhand crafted style are extremely important to the message. In conclusion, myprimary intent is to explain, inform, and move viewers to think about how theytreat food and food waste, and to make a lasting impression that perhaps convincesthem to try their hand at freeganism.