Babeland Web / Email Graphics | creative direction

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Created: 12/13/12
Last Edited: 12/13/12
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Description
Art direction / design of Babeland web merchandising and email graphics.
  • Website merchandising graphic for secret category sale. Customers had to have a direct link to access the sale assortment.
  • Category banner.
  • Category banner advertising the new Babeland Pleasure Pack, a little kit of essentials for on-the-go readiness.
  • Category banner linking to an advice section of the website.
  • Category banner linking to an advice section of the website.
  • Category banner for Eco-Tote Bag promotion. This banner went live after recent plastic bag bans in cities with Babeland retail stores.
  • Fun, classically feminist imagery appropriated for promoting the empowerment of sexual satisfaction via vibrators. The Rosie image was excised from the World War II era poster (which is in the creative commons) and was a major hit with customers.
  • Homepage banner advertising Black Friday specials.
  • Homepage banner announcing a Cyber Monday sale.
  • Seasonal category banner.
  • Seasonal version of a Babeland Parties email "invitation". This was a unique email template created especially for the Parties program.
  • Template created for serial holiday promotion. The design team built five variations, each with a different product assortment and background imagery, from this original image and then sliced it into a modular HTML template for distribution to return customers via email.

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