Babeland Brooklyn | interior design

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Created: 10/22/12
Last Edited: 11/15/12
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Description
Design and build-out of Babeland's Brooklyn boutique. Worked with Babeland co-founder and contractors to establish a new interior floor plan and architecture. Created on-brand interior design and coordinated production/installation of supergraphics, signage, custom furniture, and fixtures.
  • Thumbnails at left: the storefront before renovation and photos of the neighborhood.

    Large image: The finished storefront with new paint, signage, restored upper windows and center panel.
  • Thumbnails at left (top to bottom): inside soffit containing new security gate and air conditioner. Detail of upper window graphics. The storefront during a summer sale.

    Main images (left to right): The south window from the outside. The condom display and interior of the south window. Note the translucent nature of the window banners, which perform a marketing function but also bring the store into compliance with local demands for discretion without decreasing the natural light entering the space.
  • Thumbnails at left show the space during demolition and reconfiguration of interior walls.

    Main image: The back wall of the store is covered with a bright supergraphic of the Babeland logo. Painted by hand, this mural attracts the eye and helps draw shoppers to the merchandising areas in the back half of the store.
  • Thumbnails at left show the reconstruction of the stairwell wall and related build-out of the sales counter, with "words" supergraphic and soffit.

    Main image: Looking toward the front of the store. The wall niches and sales counter serve as anchors and break up the long, narrow space.
  • Thumbnails at left: A detail shot of the B+N fixtures used in the niche displays and photos of niche wall construction.

    Main image: A custom designed island unit floats in front of one of the wall niches with built-in cabinets.

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